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In a consumerist driven world where we can access most things at the click of a button, we often find that businesses compete for our attention claiming to offer the best value on products. You may go shopping for what you need but then return home with a lot of other stuff you don’t really need! Why? Because it was two for the price of one or it was 50% off. 🙂 Most of us can all relate to this, can’t we? On the other hand, we also come across the cunning and deceptive side of marketing, where we are told one thing that actually meant something else. You may see a placard saying: FREE Coffee! But after enquiring, they actually meant free coffee for members only or free coffee after you have spent £5. Why wasn’t it clearly stated in the first place? Maybe if it was, I wouldn’t have entered the shop to spend £5 for my free coffee! Unfortunately, this practice has filtered down into our society and even into our homes and churches. There is now the general subtle notion that being vague has its benefits. The less precise it is, the more room for ambiguity and less accountability for foul play. But as Christians, we are called to be people of integrity. We are not to conform to the ways of the world, but rather be transformed by the renewal of our minds (Romans 12:2). Again, we are exhorted by Christ to let our ‘Yes’ be ‘Yes’ and ‘No’ be ‘No’ (Matthew 5:37) and although we can’t always do this, we are to pursue this lifestyle. Ultimately, as children of God, we are to be like our Father in Heaven, who is one with His word, acting in integrity and doing what He said He will do. In my opinion, nothing damages one’s reputation and trustworthiness more than being known as one who promises a lot but never delivers. It is my prayer that as Christians we will truly be known for being Christ-like.

Be not rash with your mouth, nor let your heart be hasty to utter a word before God, for God is in heaven and you are on earth. Therefore let your words be few” (Ecclesiastes 5:2) and strive to do that which you promised.


Chris Eke